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HIFLOW MARKETING STANDARDS

Views: 0     Author: Site Editor     Publish Time: 2024-06-11      Origin: Site

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1. While our advertising may encourage people to switch away from cigarettes, our products shall not be marketed as a smoking cessation device.

2. Products shall not be marketed as providing a therapeutic benefit, as being safe or healthy for consumers, or as products which do not produce secondhand health effects.

3. Product labels shall accurately reflect the ingredients contained in each product and marketing communications shall clearly state if the product contains nicotine.

4. Our marketing shall be directed towards those who are current users of cigarettes and should not be designed to encourage non-smokers to start using vaping products.

7. No health professionals shall be used in any marketing to endorse, either directly or indirectly, our products.

8. Spokespeople and individuals (including influencers) used in any marketing or advertising must appear to be at least 25 years of age.

9. Any print advertisements shall be responsibly restricted to channels and publications for which the demographic is adult (21+).

10. Any event marketing or sponsorship shall be responsibly restricted to events for which the demographic is adult (18+).

11. Any outdoor advertisements (including digital outdoor advertisements, but excluding mobile advertisements, e.g., on transport) shall be physically located at least 300 metres from any primary or secondary school, youth-oriented facility, or childcare facility.


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